Commercial starring Dr. Michael Regan awarded Gold

Orthopaedic Institute of Central Maine wins Third National Marketing Award this year,  Second for Commercials

Medical Director, Dr. Jeffrey Bush (left) and Executive Director, Michael H. Cox, Ph.D., with the OICM’s Marketing Awards

CMO Physician and OICM surgeon Dr. Michael Regan

The Aster Awards are a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards are hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 20 years.

The OICM commercial received the Gold award in the TV/Video Advertising Category for Hospitals with 150-299 beds. Other winners in the category were Lourdes Hospital (Binghamton, NY – Silver) and St. Patrick Hospital (Missoula, MT – Bronze).

The Aster Award marks the third national award in 2012 for the OICM’s marketing efforts, and the second for its commercials. Earlier in the year, the OICM won a Bronze Telly Award for it’s television campaign, and was named a Bronze Winner by Healthcare Marketing Report’s 29th Annual Healthcare Advertising Awards for their Patient Information Kits.

“Beyond our incredibly successful and positive outcomes that are ranking us among the nation’s best, I’m incredibly proud of our marketing and advertising endeavors, and the national recognition we has received so far this year,” said Michael H. Cox, Ph.D., CEO of Central Maine Orthopaedics and Executive Director of the OICM.

“Healthcare is a very challenging industry to market and advertise in, and I’m very pleased that we have been able to set ourselves apart with some captivating and successful efforts.”

Opened in September of 2009, the OICM was created from the patient point of view. Clinical goals include error free delivery of care, defined quality outcomes, patient and staff satisfaction, value creation, and reduction in resource waste. The dedicated facility includes the specialized staff with certification, as well as a rehab center located in the unit. The 16 private suites have been modeled after hotel rooms to de-institutionalize the patient’s stay and computers have been placed in every room to better track and monitor the patient’s progress.